John Rizzi graduated from the University of Bridgeport, Connecticut with a Bachelor of Science degree in Industrial Design. His first professional employment was with Cannondale Bicycle Company. He was Cannondale's first industrial designer.  He spent four years developing products for Niels Diffrient. 

The process used when designing is to consider the needs of the client first. Cost, price, competition, manufacturing capabilities and tooling considerations are all taken into account when working on a project. The result is usually a successful product that has a long market life and is profitable for the client. 

Simplicity, integrity, and environmental responsibility and longevity are the goals that are always strived for.

It is important that the products have a positive effect on anyone using them. The partnership between the designer and company is an  important part of its, success.